CPT Manager Limited v Gold Coast City Council [2008] QPEC 6
PLANNING & ENVIRONMENT COURT
OF QUEENSLAND
CITATION: CPT Manager Limited v Gold Coast City Council [2008]
QPEC 006
PARTIES: CPT MANAGER LIMITED (ACN 054494307) as trustee
for CENTRO PROPERTY TRUST (ARSN 091043793)
Appellant
V
GOLD COAST CITY COUNCIL
Respondent
FILE NO/S: BD 3013 of 2006
DIVISION: Planning and Environment
PROCEEDING: Appeal
ORIGINATING
COURT: Planning and Environment Court of Queensland
DELIVERED ON: 7 February 2008
DELIVERED AT: Brisbane
HEARING DATE: 24, 25 January 2008
JUDGE: Alan Wilson SC, DCJ
ORDER: 1 Appeal allowed
2 Liberty to apply on 7 days notice in writing
CATCHWORDS: PLANNING – VISUAL AMENITY – whether proposed sign
on supermarket offends provisions of planning scheme
concerning visual amenity – architectural and design merit of
proposed sign
Our Living City – Gold Coast Planning Scheme 2003
COUNSEL: W Cochrane for appellant
J D Houston for respondent
SOLICITORS: Kinneally Miley Law for appellant
McDonald Balanda & Associates for respondent
[1] This is a case about an advertising sign for an Aldi supermarket in a shopping
centre. The parties agree that it requires the Court to make a judgment about
questions of architectural and design merit, and aesthetics, in the context of
provisions of the local authority’s planning scheme.
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[2] Council refused CPT’s application for a development permit for Operational Works
to construct the sign, technically called an Advertising Device1, on the outside and
above the awning of a shopping centre at Nerang, on the western side of the Pacific
Motorway and called ‘Centro’. The major tenant is a Coles full-line supermarket
and there are also over 40 smaller tenancies including the Aldi supermarket2.
[3] The sign would be constructed between two existing poles which already project
above the awning/roof line on the northern face of the shopping centre, slightly to
the west of its main entrance. Documents lodged with the development application
show it would be over seven metres above ground level, and about 6 m² in size. Its
design is, like Aldi signs generally, fairly described as simple and undemonstrative,
and relatively muted.
[4] An inspection of the shopping centre and the area showed it is already heavily
infested with advertising signs, at many levels. The proposed sign would not really
be visible from the nearby motorway or, intrusive for those using the road past this
shopping centre and nearby associated ‘strip’ retail development.
[5] Two senior and experienced architects gave evidence about the visual impact of the
proposed sign. It was said, for the appellant, that the sign would not be discordant
with existing signage and would form an acceptable part of the retail architecture,
with minimal impacts. Against that, the architect called for Council thought that the
location of the sign, higher than most around it and effectively up above the
roofline, meant it was inconsistent with other signage in the shopping complex and
the area. Its presence above the roofline was, ultimately, Council’s overriding
objection. (In a course of submissions Council signified that it would not oppose
the sign if it was located below, and not above, the awning outside the building
which contains the supermarket.)
[6] During the evidence of the architects it became apparent they agreed a sign in this
vicinity, signifying the location and presence of the Aldi store, was an appropriate
and even desirable thing for what they called ‘way-finding purposes’. They could
not agree, however, about its position above or below the awning (and the architect
called by Council thought any the sign should be perpendicular to, and not parallel
with, the outside wall of the building housing the supermarket).
[7] As I understood their disagreement it came down to a relatively fine point of
aesthetics and design – whether the location the appellant sought would offend the
design elements of the building behind it. It was very much to their credit, I
thought, that such a refined argument should arise in the context of a typical
suburban shopping centre with no obviously interesting or distinguishing features.
That is not said with any note of criticism: plainly, these very senior and
experienced architects properly continue to take questions of aesthetics and visual
amenity, even in what might be thought to be a relatively minor context, very
seriously.
[8] An inspection of the area at the commencement of the hearing left the question
finely balanced. In general the signage used by Aldi is not of an inherently intrusive
design and for that reason has less apparent, immediate impact than some others –
1 An application to licence that Device was also applied for.
2 The land is described as Lot 7 on RP 853668.
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e.g., I thought, in contrast with those for Coles, or Woolworth’s supermarkets or
other nearby retail premises. On the other hand the sign would be quite high; but,
there are already other signs on the rooftops – one for the Coles supermarket – and
another on a building occupied by a major retail liquor outlet. (I was told both these
signs are now quite old, and would not conform with Council’s current scheme and
its policies for signs.)
[9] The sign would be located towards the rear of the premises and face north, rather
than towards the nearby service road, motorway, or the larger parts of the associated
carpark. Its design, location, and position were all factors which, then, will tend to
reduce impacts. Ultimately, for reasons associated with these elements, I am
persuaded the sign would in fact have little or no visual impact.
[10] Senior and experienced town planning experts retained, again, by each party agreed
that assessment of the proposal involves, essentially, matters of visual impact; and,
also agreed about those parts of the Planning Scheme (Our Living City – Gold Coast
Planning Scheme 2003) which would apply. These are, essentially, the Nerang
Local Area Plan (LAP); the Specific Development Advertising Devices Code; Local
Law No. 7 (Control of Advertising); and, Local Law Policy No. 7 (Control of
Advertising).
[11] The Nerang LAP expresses a general desire that Nerang remain vibrant, attractive
and prosperous, with a viable Town Centre. The shopping centre is located in the
Gilston Road/Station Street sub-precinct of the Nerang Town Centre – Southeast.
In that precinct, advertising devices which are not internally illuminated are
generally self-assessable but this one is, apparently, code assessable and the relevant
codes are the Nerang Local Area Plan Place Code and the Specific Development
Advertising Devices Code.
[12] Sub-precinct shopping centres are required to include a built form which presents
‘… a visually attractive appearance when viewed from adjacent land and Gilston
Road’. Performance Criteria 13, 25 and 31 of the Nerang LAP Place Code were
identified by Council as being relevant, but the town planners agreed only the last
two really touch the matter. PC25 requires that signage be ‘… complementary to
the design and style of the buildings of the site … and to signs and development on
adjoining sites’ and that it ‘complement the character of the Nerang Town Centre
and environs’. PC31 provides that the proposed use must not detract from the
amenity of the local area having regard to various matters including ‘signage’ and
‘visual amenity’.
[13] The Specific Development Advertising Devices Code (SDAD Code) seeks to ensure
that the built form of the City is not compromised and that all signage is well
presented, aesthetically pleasing, and complementary to the character and built
form. The Code promotes a variety of outcomes including signage which ‘…
complements the local streetscape of its locality and presents a visually attractive
appearance to public areas’.
[14] The Performance Criteria of the SDAD Code of relevance were identified by the
planners as PC2 and PC3. PC2 requires that advertising signs fixed to buildings be
appropriately located, scaled and designed to enhance the appearance of the
building. PC3 says that signs located above an awning be designed ‘… to minimise
visual clutter, complement the design of the building on which they are situated,
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clearly identify the business to which they relate, and present an attractive outlook
to all public areas’.
[15] In its reasons for refusal Council also mentioned PC33 of this Code which requires
that advertising devices be designed and located in a way which minimises ‘… the
effect of the device on the built environment or the landscape, with particular
thought to its effect on any objects of scenic, historic, architectural, scientific or
cultural interest’.
[16] Local Law No. 7 (Control of Advertising) and Local Law Policy No. 7 (Control of
Advertising) are relevant because an application was made under them for a licence
in respect of the sign. They are essentially procedural. But, the first looks to
‘ensure that advertisements and associated structures…complement or, at least, do
not unreasonably detract from, desirable characteristics of the natural and built
environment in which the advertisements are exhibited’3. The second refers to a
desire to ‘…balance the visual appeal and the function of signs with the overall
appearance of the City’ while acknowledging ‘… the needs of business4.’
[17] All these statements focus, I accept, on matters of visual impact and the associated
questions of aesthetic and design merit, or detriment. Once it is concluded, as I
have earlier, that this sign will have little or no visual impact it is but a short step to
a finding that it is not in conflict with any parts of this planning scheme. I am also
satisfied that, even if it does not comply strictly with any Acceptable Solutions to
the Performance Criteria, it does meet the requirements of those criteria.
[18] Otherwise, the proposed sign is remote from the frontages to the subject site and
faces a carparking area ancillary to the uses on the site. As one of the town
planners, Mr Kay, said it is ‘…inwards looking in nature and will be relatively
obscure from the frontages of the subject site’5. I also agree with his conclusion
that any variations from Acceptable Solutions for the relevant codes are minor, and
would not warrant refusal of the application.
[19] In summary, I am satisfied the sign will have practical benefit for the purpose
accepted by the architects, i.e. as a ‘way-finding’ device and will be consistent with
similar nearby advertising devices. I do not believe it will have any deleterious
impact upon the visual amenity of the locality: it is consistent with development and
existing signs in the locality; it will not form part of the streetscape; and it will not
affect, in any measurable way, access to views, sunlight, breezes, or the outlook of
persons on adjoining sites. It will not, I am also persuaded, create any nuisance.
Nor will it have any impact upon the character of the locality, or the operational
safety of roads.
[20] The proposed sign is not in conflict with any relevant parts of the planning scheme
and there are, for these reasons, no real aesthetic or design concerns arising around
it – and, hence, no adverse impact upon visual amenity. The appeal should be
allowed.
3 Clause 2 - Objects
4 Clause 2 – Advertising Signs and Their Place in Our City
5 Mr Kay, Exhibit 4, [36]
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Official source: https://www.sclqld.org.au/caselaw/QPEC/2008/006