Bureya P/L v The Mackay Printing & Publishing Co P/L [2003] QCA 284
SUPREME COURT OF QUEENSLAND
CITATION: Bureya P/L v The Mackay Printing & Publishing Co P/L
[2003] QCA 284
PARTIES: BUREYA PTY LTD ACN 008 294 540
(plaintiff/respondent/cross-appellant)
v
THE MACKAY PRINTING AND PUBLISHING
COMPANY PTY LIMITED ACN 009 657 550
(defendant/appellant/respondent)
FILE NO/S: Appeal No 10806 of 2002
SC No 282 of 2000
DIVISION: Court of Appeal
PROCEEDING: General Civil Appeal
ORIGINATING
COURT: Supreme Court at Townsville
DELIVERED ON: 11 July 2003
DELIVERED AT: Brisbane
HEARING DATE: 2 July 2003
JUDGES: Davies, Williams and Jerrard JJA
Separate reasons for judgment of each member of the Court,
each concurring as to the orders made
ORDERS: 1. Dismiss the appeal
2. Allow the cross appeal
3. Appellant to pay the respondent’s costs of and
incidental to the appeal and the cross appeal, to be
assessed on the standard basis
CATCHWORDS: DEFAMATION – ACTIONS FOR DEFAMATION –
PARTICULARS – OF STATEMENT OF CLAIM –
PUBLICATION – where appellant sought determination in
court below as to whether words in statement of claim were
capable of bearing the defamatory imputations as pleaded by
the plaintiff – where learned judge below held that only some
of the words were capable of bearing the imputations pleaded
and struck out those that did not – where appellant contends
that the learned judge should have struck out all paragraphs
of the statement of claim complained of – whether ordinary
and natural meaning of the publication was capable of
conveying the imputations pleaded
DEFAMATION – STATEMENTS AMOUNTING TO
DEFAMATION – INNUENDO – IMPUTATION – where
learned judge below found that the words complained of were
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capable of conveying the pleaded imputations – where
learned judge did not find that those imputations were
defamatory – where respondent cross-appeals against the
striking out of those words in its statement of claim – whether
learned judge erred in ruling that the imputations were not
capable of being defamatory of the plaintiff
Defamation Act 1889 (Qld), s 18(2)
Burrows v Knightley & Nationwide News Pty Ltd & Anor
(1987) 10 NSWLR 651, considered
Hayward v Thompson & Ors [1982] 1 QB 47, considered
Jones v Skelton [1963] SR (NSW) 644, referred to
Lewis v Daily Telegraph Ltd [1964] AC 234, cited
Sungravure Pty Ltd v Middle East Airlines Airliban SAL
(1975) 134 CLR 1, referred to
Ware v Associated Newspapers Ltd (1969) 90 WN (Pt 1)
(NSW) 180, considered
COUNSEL: M E Pope for the appellant
S L Doyle SC, with R A Quirk, for the respondent
SOLICITORS: Connolly Suthers for the appellant
Suthers Taylor for the respondent
[1] DAVIES JA: I agree with the reasons for judgment of Jerrard JA and with the
orders he proposes.
[2] WILLIAMS JA: I have had the advantage of reading the reasons for judgment
prepared by Jerrard JA. I agree with all that he has said therein and with the orders
proposed.
[3] JERRARD JA: This matter is an appeal from orders made in an application by the
defendant (Mackay Printing) pursuant to Chapter 13, Part 5 of the UCPR, in
proceedings brought in this court for defamation. Mackay Printing had asked that
the court determine whether the words referred to in paragraphs 7, 11B and 16 of
the second amended Statement of Claim were capable of bearing the imputations
pleaded, and whether those imputations were capable of being defamatory. It
sought orders striking out those paragraphs if either question was answered in the
negative.
[4] The learned trial judge hearing the application held that the words pleaded in
paragraphs 7 and 11B were capable of giving rise to the imputations pleaded
respectively concerning those words, and were capable of being defamatory of the
plaintiff Bureya Pty Ltd. The learned judge held that while the imputations pleaded
in paragraph 16 could arise from the publication relied on, there was nothing in the
literal meaning, or in any implied or inferred or indirect meaning1 of those words,
(their natural and ordinary meaning, being what ordinary people would think the
1 Lewis v Daily Telegraph Ltd [1964] AC 234 at 258, 265 and 280; Radio 2UE Sydney P/L v Parker
(1992) 29 NSWLR 448 at 468; Jones v Skelton [1963] SR (NSW) 644 at 650
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words meant) 2 which was defamatory. His Honour accordingly ordered that
paragraph 16 be struck out. Mackay Printing contends on this appeal that the
learned judge should also have struck out paragraph 11B, submitting that the
ordinary and natural meaning of the publication complained of in that paragraph
would not be capable of conveying the imputations pleaded, nor capable of being
defamatory in that ordinary and natural meaning. For its part Bureya cross appeals
against the order striking out paragraph 16.
[5] The respondent/plaintiff was described in the judgment under appeal as a land
developer at Mackay, and its pleading contends that at all material times it was the
proprietor and developer of, and traded as, Greenfields at Mackay, and was the
“Developer” of Greenfields, that being an area of land concerning which it carried
on the business of developing it for sale. The appellant/defendant was described in
the judgment as the printer and publisher of a Mackay daily newspaper, “The Daily
Mercury”.
[6] In January 1999 the defendant published a five part series of articles in The Daily
Mercury, on the threat and effects of flooding in the Mackay area. It also published
a follow up article on 26 March 1999. The first of the five articles was published on
13 January 1999 and the fifth on Monday 18 January 1999. On 15 January 1999 it
published Part 3, under the heading “Flood Safety is up to Residents”. That
publication included the words the subject of paragraph 7 in the pleading, which
were:
“Australian geological survey researcher Ken Grainger has been
surveying and modelling the numbers and types of buildings that
would be inundated under various flood circumstances.
Mr Grainger said Mackay was extremely vulnerable because large
areas of urban housing land were prone to flooding from the river
and storm surge. He said large areas of north Mackay, including
Greenfields, were at risk.
Certainly a repeat of the 1918 event would put water through much
of it.”
[7] The pleading contended in paragraph 7:
“The First Words in their natural and ordinary meaning meant and
were understood to mean:
7.2 That Mr Grainger, as an expert, believed that the Plaintiff’s
development at Greenfields was:
7.2.1 prone to flooding;
7.2.2 prone to storm surge;
7.2.3 extremely vulnerable to flooding from the river and
storm surge;
2 See footnote 1
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7.3 That the Plaintiff’s development at Greenfields was:
7.3.1 prone to flooding;
7.3.2 prone to storm surge;
7.3.3 extremely vulnerable to flooding from the river and
storm surge;
7.7 The Plaintiff had developed property at Greenfields that was
prone to flooding, prone to storm surge and extremely
vulnerable to flooding from the river and storm surge.
7.8 The Plaintiff was developing property at Greenfields that
was prone to flooding, prone to storm surge and extremely
vulnerable to flooding from the river and storm surge.
[8] The next day, 16 January 1999, Mackay Printing published Part 4 under the caption
“Insurance little help in flood-prone areas”. The pleaded words in that publication
complained of in paragraph 11A were:
“11A. In the Daily Mercury distributed on 16 January 1999, the
Defendant published Part 4 entitled “Insurance little help in flood-
prone areas” (the Second Words). The Second Words included the
following words of and concerning the Plaintiff:
“Houses on high ground were a sure bet – and they were
usually granted flood insurance. Houses on low ground
were an unsafe bet and were usually rejected.
He said most homes in Mackay would not be eligible for
cover against storm surge or flood.”
[9] Bureya pleaded that those words in their natural and ordinary meaning meant and
were understood to mean:
“11B.1 The Plaintiff had developed property at Greenfields that was
unsafe.
11B.2 The Plaintiff was developing property at Greenfields that
was unsafe.
11B.3 The Plaintiff had developed property at Greenfields that
would be rejected for flood insurance.
11B.4 The Plaintiff was developing property at Greenfields that
would be rejected for flood insurance.
11B.5 The Plaintiff had developed property at Greenfields that
would not be eligible for cover against storm surge or flood.
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11B.6 The Plaintiff was developing property at Greenfields that
would not be eligible for cover against storm surge or flood.
[10] On 26 March 1999 Mackay Printing published an article under the title “Developers
deny claims”, which article included the following words pleaded in paragraph 14:
“Developers Deny Claims
Greenfield developers, the Keam Group, have hit back at perception
the area was susceptible to flooding ahead of the release of the final
22 allotments today.
-“Development supervising engineer Peter McLean, of Johnstone
and Associates, said Greenfields was at a higher level than many
other well known parts of the city.
He said Greenfields was at RL8:15, a level significantly higher than
the Sydney-Victoria Street intersection (RL6) and Macrossan Street
and Evans Avenue (RL7).
Mr McLean said the development was designed to be two centimetres
above peak 50 year flood levels and drainage could also handle a
one in five year storm.””
[11] Bureya pleaded that those words in their natural and ordinary meaning meant and
were understood to mean:
“16.1 That the Plaintiff’s development at Greenfields was only
two centimetres above peak fifty year flood levels;
16.6 The Plaintiff had developed property at Greenfields that was
only two centimetres above peak fifty year flood levels.
16.7 The Plaintiff was developing property at Greenfields that
was only two centimetres above peak fifty year flood levels.
16.8 The Plaintiff had developed land that was susceptible to
flood.
16.9 The Plaintiff was developing land that was susceptible to
flood.
16.10 The Plaintiff had developed land that was susceptible to
storms.
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16.11 The Plaintiff was developing land that was susceptible to
storms.”
[12] The plaintiff also pleaded that that article incorrectly described its development at
Greenfields as being two centimetres above peak 50 year flood levels, when it was
in fact 20cm above those levels. That pleaded error, if an error, was not made
relevant to any of the applications under appeal.
[13] Section 18(2) of the Defamation Act 1889 (Qld), and the common law 3 both provide
that it is a question of law whether any words alleged to be defamatory are, or are
not, capable of bearing a defamatory meaning. Section 18(1) of the Act makes the
question of whether any matter is or is not defamatory a question of fact. The two
questions posed for the learned trial judge in respect of each described publication
was firstly whether the published words were capable of bearing, as their natural
and ordinary meaning, the imputations pleaded in paragraph 7, 11B, and 16, and
secondly whether those pleaded imputations were capable of bearing a defamatory
meaning concerning Bureya.
[14] There is no appeal against the rulings in Bureya’s favour on both questions for
paragraph 7. The learned judge considered there could be no question but that the
published words complained of there did give rise to the pleaded imputations (at
[15]), and the judge considered those imputations alleged were capable of being
defamatory in the sense that they were imputations concerning Bureya by which it
was likely to be injured in its profession or trade (at [22]). Mackay Printing did not
contest before the learned judge that the articles were capable of being understood
by persons reading them as referring to Bureya, who of course was undertaking the
Greenfields Development, which Mr Grainger was quoted in the defendant’s article
of 15 January 1999 as describing as an area at risk from flooding. The defendant
had contended to the learned judge that the pleaded imputations were not capable of
being defamatory since they did not allege that Bureya knew that area was prone to
flooding or storm surge. That argument was rejected by the learned judge, in
reliance on the majority4 decision in Sungravure Pty Ltd v Middle East Airlines
Airliban SAL (1975) 134 CLR 1.
[15] The learned judge held that the words pleaded in paragraph 11A were innocuous on
their face, but that when viewed with the other publications in the series they were
capable of giving rise to the imputations pleaded in 11B. The judge further held
that those imputations were capable of being defamatory for the same reasons
expressed by the judge about the imputations pleaded in paragraph 7.
[16] The appellant Mackay Printing contends in its Notice of Appeal, and briefly
contended in oral argument, that the learned judge impermissibly used the other
publications in the series to derive the natural and ordinary meaning of the words
published on 16 January 1999 as capable of conveying the imputations pleaded in
11B. The appellant also contends that the pleaded imputations are simply not
capable of arising from the words when construed in their natural and ordinary
meaning. The latter is the argument advanced in the appellant’s written outline of
argument, which does not per se complain of the “impermissible” use of the earlier
publications in that six day series, to derive those natural and ordinary meanings
pleaded. As to that asserted “impermissible” use, it seems likely that an ordinary
3 Jones v Skelton at 650
4 McTiernan ACJ at 6, Gibbs J at 10-11, and Mason J at 24-25
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reader of the Daily Mercury might well have some recall of earlier articles by the
publication of the third, in a series on a topic of interest and relevance to Mackay
residents. The subject of exposure of residential property to flood water and storm
damage is likely to be a matter of general interest in a city community. The context
in which the third article published on 16 January would be read would be likely, on
the part of at least some readers, to be as part of a series, in which series the
development at Greenfields had been specifically nominated as an at risk area.
[17] In Hayward v Thompson [1982] 1 QB 47 Sir Stanley Rees dealt (at page 72) with an
argument that it was not open in law in any circumstances to rely upon a subsequent
publication in order to provide evidence of a defamatory meaning or of
identification in an earlier article. Counsel referred the court hearing that argument
to a number of authorities, in which an original publication was of innocent material
which only became defamatory upon the publication of subsequent material.
Counsel had submitted that the principle derived from the cited cases was that a
writer of innocent matter could not, by reason of facts which came into existence
subsequent to the original innocent publication, become liable in damages for libel
because the subsequent material attributed a defamatory meaning to the innocent
publication.
[18] Sir Stanley Rees wrote:
“The question we have to consider is whether that well-established
principle applies to a case such as the instant one when (1) the
original publication is defamatory; (2) when the second publication
relied upon explicitly identifies the person defamed; and (3) it is
published by the same party who published the original libel.”
[19] The learned judge held that it was open to find that, as from the second publication,
the plaintiff had been publicly named as the person referred to in the first article,
which was defamatory. The underlying logic of the judgment is the common sense
proposition 5 that there would be some retention by the time of publication of the
second article of the defamatory content of the original publication, in which the
plaintiff was now identified by the later one. In this matter it appears a common
sense proposition that an ordinary reader of the Daily Mercury on 16 January 1999
might well recall the identification the day before of the plaintiff’s development at
Greenfields.
[20] Similar enough observations were made by Walsh JA in Ware v Associated
Newspapers Ltd (1969) 90 WN (Pt.1) (NSW) 180, in a case involving publications
on consecutive days in a Sydney newspaper. The topic there related to the
suspension by the Australian Swimming Union of swimmers who had been
members of the Australian team at the Olympic Games in Tokyo. The first article
did not name any of the swimmers, and the second did. Walsh JA observed (at 184-
185):
“I do not think that an inquiry, whether or not a reader of the first
article would reasonably take it to refer to the plaintiff, could be
limited strictly in the circumstances of the present case to a
5 As to which, see too the judgment of Hunt J in Burrows v Knightley & Nationwide News P/L (1987)
10 NSWLR 651 at 654-657, where his Honour held that a plaintiff complaining of related material
published on different occasions could plead all of the material in one paragraph, and identify the
imputations said to have been conveyed by the material as a whole. That is the effect of what the
plaintiff has done here.
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consideration of what would come to the mind of a reader on the day
of its publication, or that the tribunal must exclude as irrelevant the
fact that the defendant itself on the very next day informed its
readers, including, no doubt, many who had read the first article, that
the plaintiff was one of the persons to whom it referred.”
[21] Reading the two articles as a series 6 the words published on 16 January 1999 are
capable of conveying, as their natural and ordinary meaning, at least some of the
imputations pleaded in 11B. I consider that those pleaded in 11B.3 – 11B.6 were
capable of being conveyed but have more difficulty with those pleaded in 11B.1 and
11B.2. In the original publication the pleaded words quoted a representative of
local insurance brokers, who described insurance companies as being “much like
bookies at the race track” in that they were “betting on people’s houses remaining
undamaged.” 7 The words quoted in the pleading, which refer to “sure” and to
“unsafe” bets, read in the context of the published article and as part of that series,
are (just) capable of being understood in their natural and ordinary meaning in the
manner pleaded in 11B.1 and 11B.2, (because the bet is whether the house will be
undamaged); and those words complained of are certainly capable of bearing the
imputations alleged in the remainder of 11B. Those words concerning the
respondent are capable of being defamatory of it. The appellant’s appeal should be
dismissed.
[22] With respect to the cross appeal, the learned judge was satisfied that the words
complained of were capable of conveying the pleaded imputation. Bureya, by its
cross appeal, argued the learned judge erred in ruling that those imputations were
not capable of being defamatory of it. The defendant argued that the ruling was
correct with respect to 16.1, 16.6 and 16.7; and that the judge had erred in holding
that the words complained of could convey the imputations pleaded in 16.8-16.11.
[23] With due respect to the learned judge, I consider the pleaded imputations are all
capable of being defamatory of Bureya. Those pleaded in 16.8 to 16.11, are if
anything, more capable of being defamatory of Bureya than the imputations pleaded
in 7.2 and 7.3 in respect of the publication two and a half months earlier. The
imputations pleaded in 16.8 to 16.11 are really inferences (or innuendos or indirect
meanings inherent in the words complained of), 8 or the “implied or inferred” or “an
indirect meaning” 9 , derived from either the words published themselves or the
imputations pleaded in 16.1 and 16.6-16.7. Those latter statements about the
plaintiff are capable of damaging it in its business; to describe a development as so
fractionally above flood level is capable of making it sound very unattractive to
potential buyers. I respectfully consider his Honour was in error in striking out that
pleading and would accordingly allow the cross appeal.
[24] I would order that the appellant pay the respondent’s costs of and incidental to the
appeal and the cross appeal, to be assessed on the standard basis.
6 The plaintiff pleaded the publications occurred as part of a series
7 At AR 79
8 Lewis v Daily Telegraph at 280, judgment of Lord Devlin
9 Jones v Skelton at 650
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Official source: https://www.sclqld.org.au/caselaw/QCA/2003/284